Use Stone Veneer to Diversify Your Services

Whether you’re new to remodeling or have decades of experience, diversifying your services and expanding your product offerings can help distinguish your business, grow revenue, and better weather challenging economic times.

Suitable for both interior and exterior applications, manufactured stone veneer (MSV) provides a perfect opportunity for nearly any remodeler to expand their business while meeting the unique design demands of each homeowner.

Why Is Manufactured Stone Veneer Ideal for Remodeling Projects?

MSV offers a number of attributes helping for homeowners—making for a potentially lucrative opportunity for remodelers looking to grow their business. 

1. Manufactured stone veneer offers one of the industry’s best ROIs: Manufactured stone veneer offers the highest return on investment of any cladding material – by a significant percentage. According to the Remodeling 2024 Cost vs. Value Report, manufactured stone veneer recoups 153% of its cost. This is dramatically greater than all other cladding materials, including fiber cement siding replacement (88.4%) and vinyl siding replacement (80.2%).
   2. Natural aesthetics: Manufactured stone veneer directly replicates what’s found in nature­ — and typically at a lower price point than the real thing. Every MSV master, which are created to make stone veneer molds, starts with natural stone. Advances in mold technology and a commitment to authenticity ensures today’s products replicate natural materials down to the smallest detail.
   3. Design versatility: Manufactured stone veneer is available in a wide range of profiles, styles, and colors to meet nearly any design need — with everything from a contemporary, linear look to rustic and textured. You can even find MSV that replicates the look of barn siding or other woods — splinters not included.
   What’s more, MSV allows for stone profiles and colors that consumers may not otherwise be able to get because quarried stone (and clay for brick) is usually sourced locally. Manufactured stone veneer allows remodelers and their customers to choose a stone look that may be difficult (or impossible) to get at their location due to supply, distance, or cost, increasing creativity and possibility.
   4. Durability: Concrete-based products are known for their durability, reliability, and longevity, and manufactured stone veneer is no exception. Manufactured stone veneer is durable through all types of extreme weather, including wind, heat, and fire. Manufactured stone colors weather in similar ways to natural stone.
   5. Longevity: Manufactured stone veneer lasts a minimum of 25 to 50 years, though its life expectancy is likely much greater, as evidenced by the existence of concrete going back centuries. 
   6. Low maintenance: Manufactured stone veneer answers homeowner demand for low-maintenance materials, requiring just occasional cleaning.

Ready to learn more and get started? Find educational resources, product information, installation guidance, MSV Manufacturers and more MSV content(Opens in a new window) on the Concrete Masonry & Hardscapes

Association’s website: www.masonryandhardscapes.org