Building a New Revenue Stream With Handyman and Home Services
3-part webinar series designed to help residential remodeling businesses build a successful Handyman or Home Services division with a strong foundation for long-term growth.
Building a New Revenue Stream With Handyman and Home Services
3-Part Educational Webinar Series
March 10, March 17, and March 24 at 12 pm CT
NARI invites you to a three-part, 4.5-hour webinar series designed to help residential remodeling businesses build a successful Handyman or Home Services division with a strong foundation for long-term growth. By diversifying services and revenue with this always-in-demand offering, your business can stay resilient through market fluctuations and keep teams consistently employed.
Across three 90-minute sessions, attendees will gain strategic insight into business planning, marketing, and operations—learning how to define service offerings, develop profitable models, and grow a loyal client base.
The series begins with core business fundamentals, including market opportunity, target audiences, financial projections, and goal setting. Session two focuses on marketing strategies for local service businesses, including branding, pricing, lead generation, and customer retention. The final session covers operational structure, staffing, tools, technology, workflows, and quality control.
By the end of the series, participants will have a clear, actionable roadmap for launching or strengthening a profitable Handyman or Home Services business.
Session Dates
12 - 1:30 pm Central Time
What Is Your Why?
- Understanding your motivation for starting a Handyman / Home Services Business
Market Size / Opportunity
- Defining Handyman vs. Home Services Business
- Understanding the U.S. market opportunity
- The local Remodeler’s unique opportunity
- Validate with Clients
Business Models and Market Segments
- Exploring the range of service models
- Marketplaces
- Franchises
- Local Independent Businesses & General Contractors
- Prioritizing and focusing your approach
- Self-Performing vs. Sub-Performed Work
Contract Types
- Using Contracts to Your Advantage
Competition
- Understanding the competitive landscape
- How to differentiate your business
Drafting the Business Plan
- Forecasting success (or identifying risks)
- Understanding the investment vs ROI
12 - 1:30 pm Central Time
Knowing Your Audience
- Engaging With Past Clients
- Expanding Your Reach
- Traditional Advertising and Social Media
Branding and Positioning
- To Brand, or Not to Brand
- Establishing your market message/identity
Pricing / Packaging
- Creating compelling Service Packages
Marketing, Promotion & Advertising
- Simple, low-cost strategies to reach prospective clients
- Message, List, Offer: Strategizing your direct marketing
- Social Media
Targeting by Product or Service Area
- Recognizing local needs and trends
- Identifying customer pain points
12 - 1:30 pm Central Time
Service Offerings
- Defining your core services
- Identifying add-ons and upsells
Staffing Strategies
- Hiring your first employee
- Cross Training
- Building a scalable team structure
Operations & Organization
- Structuring your Workflow
- Establishing roles and responsibilities
Facilities and Vehicles
- Workspace considerations
- Vehicles and equipment
From Leads to Billing
- Managing the job lifecycle
- Ensuring smooth scheduling, delivery, and payment
Technology and Systems
- Software Systems
- Where does AI fit in?
- Tracking performance and customer experience
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Session Wrap Up:
- What Are Your Next Steps?
- Build a Plan for Business, Marketing and Ops
- Set Goals and Timeframes
- Track and Measure
- Analyze and Refine
- Adjust and Repeat
About the Presenter
Gary Gray, CRPM
Gary has been in the residential construction business for over 15 years and holds a NARI Certified Remodeling Project Manager (CRPM) Certification.
As Production Manager for Harrell Design + Build, a NARI member and industry leader, Gary reorganized and leads the 30+ member Production Team—including Project Managers, Field Managers, Carpenters, and Field Technicians—into an efficient operational structure. He has reshaped the company's Home Services and Handyman department into a strong, diversified revenue stream, increasing scalability, efficiency, and oversight. Gary also supports trade partner recruitment and retention for Build projects.
Drawing on his decades of experience in high-tech marketing and product and company launches, Gary brings a practical perspective on business, marketing, and operational disciplines essential for business success.
