Certification Marketing Kit
Download the certification marketing kit and start telling your network and clients about your accomplishment
Download the full marketing kit materials via the button below. Upon completion of your download, when you attempt to access the materials, you will be prompted to enter the password we provided in order to access the files.
What's in the kit and how to use it:
Logos
Add the NARI Certified Professional logo to your website, your business cards, company advertisements, etc. Versions are provided both for company use and for use by the certified professional.
Be sure to follow the provided Logo Use Guidelines to assure your use of the logo follows NARI Brand Guidelines.
These guidelines also outline how you can use your certification's acronyms. We strongly encourage you to list your certification/s acronym/s following your name in your e-mail signature, on your business cards, and wherever else it appears professionally.
Website Copy
We have provided suggested language for your website where you discuss your or your staff's certifications. Feel free to edit the language as it fits your needs.
We suggest incorporating the NARI Certified Professional logo on this webpage and linking it to the consumer facing NARI page (direct links are provided in the downloadable suggested website language documents).
Leave-Behind Palm Cards
Let your prospective clients know how your certification sets you apart. This palm card is a perfect leave-behind when visiting homeowners or introducing yourself to prospective clients.
You can customize the card with your logo and contact information and print it with your preferred printer or you can use NARI’s on-demand printing service available via the link provided within the downloadable kit materials (you will have to create a login with the printer to access the leave-behind cards and customize them).
Two versions of this card are provided:
Version 1 - For use by the certified individual
Version 2 - For use by the company employing the certified individual
Social Media Graphics
Use the social media images to let the world know about your accomplishment. The graphics can be posted organically or used for advertising.
There are six total versions of the ads: Three are meant to be used by the certified professional and three are for use by the company employing the certified professional. Version 3 in each category has free space designed for you to incorporate your company's logo.
Social Media Copy
We have provided suggested language to be used for your social media posts announcing your certification. We strongly encourage you to make these posts on your own social media chanels, as well as to ask your company to make a post about your certification on their social media channels.
Language is provided for use by the company as well as for use by the certified individual.
You can use the suggested social media copy in conjunction with the social media images/ads available in the kit.
Email Signature Banner
Let prospective (and current) clients know that you have earned this distinction when you correspond with them. Add the email signature banner below and link it here for all of your outgoing email messages.
This banner is designed for use by the certified professional only.
Press Releases
Sample press releases are provided for each certification. Please be mindful to use only the press release corresponding to your certification.